A hot slice

Lou Malnati’s has been serving delicious deep dish pizza in Chicago since 1971. When updating their packaging, it was important to maintain the integrity of Lou's branding, while making the design feel more current. To achieve this, the color palette was refreshed, the pizza slice logo took flight and transformed into a pizza delivery vehicle, and the typography was streamlined. A brand new look, and just as tasty as ever.

Client: Lou Malnatis